“Simonetta brings her in-depth knowledge of virtual online communities, gaming and new media marketing to Woozworld, where her expertise is leveraged to expand its global reach and take the company to new heights,” stated, Mr. Birch.

“As a mother of three small children myself, I fully believe that tweens need a safe and entertaining place where they can create, experiment, play, and learn the basics of online social interaction,” said Ms. Lulli. “I’m excited to join Woozworld, whose amazing virtual worlds technology is already a leader in the industry, and take it to the next level.”

Ms. Lulli began her career in Spain working for the Antena3 TV group. In 2001, in London, she mastered the online casino industry, first as part of an international business development team and then as a marketing executive. In 2003, she joined Sulake Labs, the owners of Habbo Hotel, where she held a series of senior international marketing, community and management positions over the following decade.

Through their five avatars, the Simple Plan band members treated Woozens to a hangout that included a listening party. The event was held at Simple Plan's Wooz residence, or Unitz, a branded virtual environment created just for the band, where many activities are slated to take place over the next six months.

Since its launch in 2010, Woozworld has grown to become one of the world’s most popular virtual world. Its millions of active users spend on average some 845 minutes per month playing and socializing.

Building and maintaining close ties with fans
With its branded “Unitz” and realistic avatars, Woozworld makes it possible for music artists to promote existing and exclusive musical content, host live shows, parties and other events, organize contests, and stimulate the sale of promotional merchandise. Simple Plan used the launch of their Unitz to publicize their new book “Simple Plan: the Official Story.”

WOOZWORLD's PureViewTM Market Intelligence Provides Real-Time Tween & Teen Insight & Analytics On the heels of the Republican and Democratic Conventions, Woozworld, a leading virtual world for kids, conducted a "Kids Only Survey" to see who they would vote for if the election was held today. Following today's "social language," Woozworld's survey allowed kids to voice their opinion by "Liking", "Disliking" and selecting a candidate as his/ her Favorite. They were given three options: Barack Obama, Mitt Romney and I Don't Know.

The results were clear; of the more than two thousand votes President Obama wins with an overwhelming 55% of the votes. More interesting perhaps though is the kid's second choice, "I Don't Know" with 25% and 3rd place going to Mitt Romney with only 19%.



"When you consider all the other polls coming in from Gallup and other resources, Woozworld's perspective is unlike any other. Kids believe in President Obama and are either unaware of Governor Romney and his campaign or just don't relate to him, said Eric Brassard, President and CEO of Woozworld. "Internationally speaking, Governor Romney's votes drops an incredible 42 percent, to just 11% total votes outside of the US."

With 60 days left until the general election, Woozworld plans to conduct regular polls to keep up with what the youth in the USA and around the world think and to understand the impact of the upcoming debates.

Disclaimer – The results of this survey in no way reflect those of Woozworld or its employees. Woozworld has no financial ties to the results of this survey.