Press room


MONTREAL, QC (February 4, 2014) – Thomas Birch, the Chairman of Woozworld, today announced the appointment of Simonetta Lulli as President and CEO. Woozworld is the largest virtual social network for tweens.

Ms. Lulli joined Woozworld in October 2013 as President and Chief Marketing Officer and was tasked with developing Woozworld’s virtual goods monetization strategies and broadening its operations. She recently was appointed CEO where she will focus on readying the company for a number of enhancements in technology and growth that are slated for the first half of 2014. Previously Ms. Lulli spent the last 10 years creating the profitable international business of Habbo, the biggest teen online virtual community in the world.

“Simonetta brings her in-depth knowledge of virtual online communities, gaming and new media marketing to Woozworld, where her expertise is leveraged to expand its global reach and take the company to new heights,” stated, Mr. Birch.

“As a mother of three small children myself, I fully believe that tweens need a safe and entertaining place where they can create, experiment, play, and learn the basics of online social interaction,” said Ms. Lulli. “I’m excited to join Woozworld, whose amazing virtual worlds technology is already a leader in the industry, and take it to the next level.”

Ms. Lulli began her career in Spain working for the Antena3 TV group. In 2001, in London, she mastered the online casino industry, first as part of an international business development team and then as a marketing executive. In 2003, she joined Sulake Labs, the owners of Habbo Hotel, where she held a series of senior international marketing, community and management positions over the following decade.

An Italian citizen born in Madrid, Ms. Lulli holds a degree in Economics from Universidad Carlos III de Madrid. She further developed her formal education with an MBA at IADE in Madrid, a Masters in European Management from EDHEC in Nice and a specialty in Media Communications from Open University in London.

Since its launch in 2010, over 25 million tweens eight years old and up gather to play and socialize with their friends in Woozworld, a COPPA (Children's Online Privacy Protection Act) compliant site that adheres to laws on the protection of children's privacy on the Internet. In the avatar-based virtual world and social network “Woozens” come together to chat about music, fashion, gaming and more. They imagine and create houses, schools, restaurants and stores; they conduct virtual business, make plans, organize activities and learn invaluable social skills. Woozworld’s millions of active tween users spend, on average, some 1,643 minutes per month playing and socializing on this secure site.

About Woozworld

Since 2010, Montreal-based Woozworld ( has become one of the premiere virtual worlds and social networks for tweens. The company has continued to dedicate itself to creating a safe gaming environment that tweens can enjoy and parents can trust. Targeted for children ages 8 to 14, Woozworld provides an engaging and interactive virtual social network experience by allowing members to create their own world where they can fashion their own characters, make new Woozworld friends, and conduct virtual businesses. All personal information is protected, and Woozworld strictly conforms to the Children’s Online Privacy Protection Act and is PRIVO Privacy Certified. Woozworld is backed by Telesystem ( and iNovia Capital ( For more information, Woozworld can be found at and or follow the company on Twitter at